Social Movements & Trends, ZAP-“NO

The rules and cultural norms of an organized society may not be written in stone, but often it does take a dedicated collective effort to disrupt and revise them. Throughout history, people have come together in group campaigns to effect change in the structure or values of a society. Movements such as abolitionism, the women's rights movement, the American civil rights movement, and the gay rights movement illustrate how common citizens can influence legislative action and modify cultural norms when they unite with the shared goal of bringing about a certain social change. Societal change can also take place naturally as a result of the accumulation of many smaller changes within a society. Large-scale trends such as industrialization, modernization, and urbanization provide examples of this more passive process of change.