Business & Marketing, IMP-MON
Learn about the different types of companies and business structures, as well as sales, advertising, and other facets of marketing.
Business & Marketing Encyclopedia Articles By Title
Imperial Brands PLC
Imperial Brands PLC, one of the worldâs largest international tobacco companies and the leading British manufacturer......
InBev
InBev, former international brewing company that was founded in 2004 through the merger of the Brazilian Companhia......
India, House of
House of India, 15th-century Portuguese establishment that managed the trade in products from overseas colonies.......
Indian Airlines
Indian Airlines, former domestic and regional airline of India that merged with Air India in 2007, thereafter operating......
ING Group NV
ING Group NV, global financial institution of Dutch origin that provides services in banking, insurance, and asset......
Instagram
Instagram, online social media platform and social network service for photograph and video sharing. The app was......
Intel
Intel is a leading American manufacturer of semiconductor computer circuits. It is headquartered in Santa Clara,......
Intelsat
Intelsat is a satellite communications company that operates a global network of satellites and ground infrastructure......
International Paper Company
International Paper Company, major American manufacturer of pulp and paper products, including printing paper,......
Interstate commerce
Interstate commerce, in U.S. constitutional law, any commercial transactions or traffic that cross state boundaries......
Intuit Inc.
Intuit Inc., provider of financial, accounting, and tax-preparation software for individuals and small businesses.......
Ishikawajima-Harima Heavy Industries Company, Ltd.
Ishikawajima-Harima Heavy Industries Company, Ltd., major Japanese manufacturer of heavy machinery and oceangoing......
Island Records: Chris Blackwellâs Rock and Reggae Circus
Chris Blackwell grew up in Jamaica but was educated in England. He founded Island Records in 1959 in Jamaica, then......
ITT Corporation
ITT Corporation, former American telecommunications company that grew into a successful conglomerate corporation......
ITV
ITV, in the United Kingdom, television network consisting of a consortium of private companies in competition with......
Japan Airlines
Japan Airlines (JAL), Japanese airline that became one of the largest air carriers in the world. Founded in 1951,......
Japan Railways Group
Japan Railways Group, principal rail network of Japan, consisting of 12 corporations created by the privatization......
JCPenney
JCPenney is an iconic American retail company and key anchor store in shopping malls across the United States.......
Jewel-Osco
Jewel-Osco, American retail grocery and pharmacy chain operating as a subsidiary of the grocery distributor and......
John Bartholomew and Son
John Bartholomew and Son, former mapmaking and publishing company of the United Kingdom that was located in Edinburgh......
joint venture
joint venture, partnership or alliance among two or more businesses or organizations based on shared expertise......
joint-stock company
joint-stock company, a forerunner of the modern corporation that was organized for undertakings requiring large......
Kalshi Inc.
Kalshi is a New Yorkâbased prediction market founded in 2018 by Tarek Mansour and Luana Lopes Lara, who met while......
Kawasaki Steel Corporation
Kawasaki Steel Corporation, major Japanese steel manufacturer and leading member of the Kawasaki group of industries.......
keiretsu
keiretsu, large clusters of companies that dominated the Japanese economy between the 1950s and the early 2000s,......
Kelloggâs
Kellogg Company, the multinational food manufacturer behind Corn Flakes, Pringles, Cheez-It, Eggo waffles, and......
KFC
In the mid-1950s, plans for a new interstate highway threatened to divert traffic away from Harland Sandersâs successful......
KieranTimberlake
KieranTimberlake, American architecture firm based in Philadelphia, Pennsylvania, that became known for projects......
Kimberly-Clark Corporation
Kimberly-Clark Corporation (KMB) is a U.S.-based maker of personal care and household products best known for products......
King Records in the Queen City
Record store owner Syd Nathan established King Records in Cincinnati, Ohio, in 1943. Situated just across the Ohio......
KLM
KLM, Dutch airline founded on Oct. 7, 1919, and flying its first scheduled service, between Amsterdam and London,......
Kmart
Kmart, American retail chain with a history of marketing general merchandise primarily through discount and variety......
Kraft Foods
Kraft is a division and brand of Kraft Heinz Company, one of the worldâs largest food and beverage manufacturers,......
Kraft Heinz
The Kraft Heinz Company is one of the worldâs largest food and beverage manufacturers. A conglomerate formed in......
Kroger Co.
Kroger is an American grocery and retail company. In the early 21st century, it ranked among the worldâs largest......
Krupp AG
Krupp AG, former German corporation that was one of the worldâs principal steelmakers and arms manufacturers until......
KĆbe Steel, Ltd.
KĆbe Steel, Ltd., major Japanese manufacturer of iron and steel, nonferrous metal products, and machinery. Headquarters......
Lehigh Valley Railroad Company
Lehigh Valley Railroad Company, American railroad whose growth was based on hauling coal from the anthracite mines......
leveraged buyout
leveraged buyout (LBO), acquisition strategy whereby a company is purchased by another company using borrowed money......
Libbey Inc.
Libbey Inc., American glass company that is one of the worldâs largest manufacturers of glass tableware. Its headquarters......
Liggett Group Inc.
Liggett Group is a former U.S. conglomerate that once held major interests in tobacco products, spirits and wines,......
limited liability
limited liability, condition under which the losses that owners (shareholders) of a business firm may incur are......
limited liability company (LLC)
A limited liability company (LLC) is a business structure that combines the legal protections of a corporation......
LinkedIn
LinkedIn is a business-oriented social media platform and social networking website founded in 2002 and headquartered......
LinkedIn profile page
an overview of how to set up an account profile for gaining attention and maximizing exposure on...
LinkedIn tips
recommendations for how to gain attention and maximize exposure on...
liquidation
liquidation, discharge of a debt or the determination by agreement or litigation of the amount of a previously......
list of Pixar films
list of Pixar films, Pixar Animation Studios (or Pixar) is best known for feature-length computer-animated films,......
Litton Industries, Inc.
Litton Industries, Inc., diversified U.S. multinational corporation founded in 1953 by Charles Bates âTexâ Thornton......
Live Nation Entertainment
Live Nation Entertainment is an American multinational entertainment company formed in 2010 through the merger......
Lloydâs
Lloydâs, international insurance marketing association in London, known for insuring unusual items and distinguished......
Lockheed Martin Corporation
Lockheed Martin Corporation, major American diversified company with core business concentrations in aerospace......
Long Island Rail Road Company
Long Island Rail Road Company, American railroad on Long Island, N.Y., and one of the few in the world still operating......
Lorillard
Lorillard, oldest tobacco manufacturer in the United States, dating to 1760, when a French immigrant, Pierre Lorillard,......
Lufthansa
Lufthansa, German airline organized in Cologne, W.Ger., on Jan. 6, 1953, jointly by the federal government, the......
LVMH
...
LâOrĂ©al
LâOrĂ©al SA is the worldâs largest developer, manufacturer, and seller of commercial and professional hair, beauty,......
Macyâs
Macyâs, major American department store chain. Its principal outlet, the 11-story department store that occupies......
mail-order business
mail-order business, method of merchandising in which the sellerâs offer is made through mass mailing of a circular......
MapQuest
MapQuest, American Web-based, wireless mapping service owned by AOL (formerly known as America Online). MapQuest......
Marathon Oil Company
Marathon Oil Company was a major American petroleum company of the 20th century with a full range of operations,......
market research
market research, study of the requirements of various markets, the acceptability of products, and methods of developing......
marketing
marketing, the sum of activities involved in directing the flow of goods and services from producers to consumers.......
- Introduction
- Promotion, Distribution, Research
- Research, Strategies, & Tactics
- Pricing, Strategies, Tactics
- Sales Promotion, Advertising, Branding
- Consumers, Producers, Intermediaries
- Consumer Buying, Decision Making, Research
- Intermediaries, Distribution, Channel
- Brokers, Agents, Distribution
- Department Stores, Retail, Shopping
- Direct Selling, Consumer Engagement, Relationship Building
- Market Research, Consumer Insights, Surveys
- Services, Strategies, Tactics
- Consumer Behavior, Advertising, Promotion
marketing board
marketing board, organization set up by a government to regulate the buying and selling of a certain commodity......
Mars, Inc.
Mars, Inc. is a global corporation that manufactures products in many different categories, including food, confectionery,......
Marshall Fieldâs
Marshall Fieldâs, former department store chain whose flagship store on State Street in Chicago was for a time......
Martin Marietta Corporation
Martin Marietta Corporation, diversified American corporation (incorporated 1961) that was primarily involved in......
Marvel Comics
Marvel Comics, American media and entertainment company that was widely regarded as one of the âbig twoâ publishers......
Maserati
Maserati, Italian automobile manufacturer known for racing, sports, and GT (Grand Touring) cars. It is a subsidiary......
Mastercard Inc.
Mastercard Inc. is an international payment card services corporation established in 1966. It provides various......
Mattel, Inc.
Mattel, Inc. is an American toy and game creator and manufacturer known for such iconic toy brands as Barbie dolls,......
Mazda Motor Corporation
Mazda Motor Corporation, a leading Japanese brand and automotive manufacturer, maker of Mazda passenger cars, trucks,......
McDonaldâs
McDonaldâs Corporation is one of the worldâs largest and most recognized fast-food chains, known for its hamburgers,......
McDonnell Douglas Corporation
McDonnell Douglas was a major U.S. producer of commercial aircraft, military aircraft, and space systems until......
Mellon Financial Corporation
Mellon Financial Corp. was an American bank holding company whose principal subsidiary, Mellon Bank, was one of......
Mercedes-Benz Group
Mercedes-Benz Group is an international automotive company and one of the worldâs leading manufacturers of cars......
Merger
Merger, corporate combination of two or more independent business corporations into a single enterprise, usually......
Meta
Meta Platforms, Inc., formerly Facebook, is an American technology company focused on social media and artificial......
Metro-Goldwyn-Mayer, Inc.
Metro-Goldwyn-Mayer, Inc. (MGM), American corporation that was once the worldâs largest and most profitable motion-picture......
Mexicana Airlines
Mexicana Airlines, oldest airline in North America, founded in 1924 in Tampico, Mex., and now headquartered in......
Michelin
Michelin, leading French brand and manufacturer of tires and other rubber products. Headquarters are at Clermont-Ferrand.......
Microsoft Corporation
Microsoft Corporation is an American multinational technology company founded in 1975. Headquartered in Redmond,......
MillerCoors
MillerCoors, American brewing company formed in 2008 through the merger of SABMiller PLC and Molson Coors. In addition......
Missouri Pacific Railroad Company
Missouri Pacific Railroad Company, former American railroad founded to build the first rail line west of the Mississippi......
Mitsubishi Group
Mitsubishi Group, loose consortium of independent Japanese companies that were created out of the giant, family-owned......
Mitsui Group
Mitsui Group, loose consortium of independent Japanese companies that were created out of the giant, family-owned......
Mixue
Mixue Bingcheng, commonly known as Mixue, is a Chinese fast-food company specializing in ice cream, tea-based drinks,......
Mobil Corporation
Mobil is a former American petroleum and chemical company that merged with Exxon in 1999 to form Exxon Mobil Corporation.......
Moderna, Inc.
Moderna, Inc. is a biotechnology company specializing in messenger RNA (mRNA) medicines and is known for developing......
MondelÄz International
MondelÄz International is an American global snack manufacturer spun off from Kraft Foods in 2012. A leader in......
Monsanto
Monsanto was an American corporation and a leading producer of chemical, agricultural, and biochemical products.......
Monster
Monster, American online employee-recruitment company, with headquarters in Maynard, Mass., and New York, N.Y.......