
Debbie Carlson is a veteran financial journalist who writes about many personal finance and financial industry topics such as retirement, consumer spending, sustainable and ESG investing, commodity markets, exchanged-traded funds, mutual funds and much more, in an easy-to-understand way. Debbie writes for many high-level and top-tier media organizations and has contributed to Barron's, Chicago Tribune, The Guardian, MarketWatch, The Wall Street Journal, and U.S. News & World Report, among other publications. She holds a BA in Journalism from Eastern Illinois University.
David Schepp is a veteran financial journalist with more than two decades of experience in financial news editing and reporting for print, digital, and multimedia publications.

Thereâs an old saying that goes, âBuy land, theyâre not making it anymore.â But purchasing real estate often requires a lot of money, tying up capital in an asset that might not be easy to sell. Plus, thereâs the hassle of maintaining a physical asset and being a landlord if you rent or lease it.
There are other ways to own real estate without owning land by investing in real estate companies or real estate investment trusts (REITs). The benefits of investing in the real estate sector include diversification and income generation, but changes in interest rates and regulations can adversely affect your holdings.
The real estate market is expansive, covering everything from residential housing to hotels, hospitals, warehousesâeven cell phone towers, and of course land. In 2023, the U.S. residential real estate market was worth $43.5 trillion, according to research firm CoreLogic, while the Federal Reserve Bank of St. Louis estimated the value of U.S. commercial real estate at $22.5 trillion.
Real estate is one of 11 sectors defined by the Global Industry Classification Standard (GICS). Itâs also one of the newest (it was added in 2016), and one of the smallest, comprising 2.3% of the GICS. That puts it just above the materials sector at 2.2% as of mid-2024.
Investing involves risk, and although risk can sometimes bring rewards, it can also result in losses. You can minimize risk by diversifying your assets across different sectors or asset classes, smoothing out the volatility in your stock portfolio by incorporating higher- and lower-risk investments.
Most of the industry and subindustry groups within this sector are investable as REITs, which are publicly traded holding companies that own and manage properties and collect rent. They include:
Other REITs, such as those focused on mortgages and farmland, arenât included in the official GICS definition.
A handful of real estate companies in the sector arenât REITs. They include RE/MAX Holdings, Inc. (RMAX); real estate services company CBRE Group, Inc. (CBRE); and Murano Global Investments PLC (MRNO), which owns and develops properties in Mexico.
Some companies operate in the real estate realm but donât fall under the GICS real estate classification. Among them is Zillow Group, Inc. (Z), an online real estate information provider, which is included in the communication services sector.
Real estate is a unique investment class, as it mostly includes properties. Other aspects also make it stand out:
Investors need to watch several factors that influence the real estate sector:
Real estate is among a group of investments called alternatives that provide earnings potential beyond traditional stocks and bonds. Other alternative investments include private equity, private debt, hedge funds, and collectibles. Beyond diversifying your portfolio, adding alternatives can reduce risk and provide tax advantages.
Investors who are looking to diversify their investment portfolios but donât want to own property may find buying stocks in the real estate sector attractive.
Companies in the sector are grouped by the types of properties they own and manage, allowing investors to zero in on investment themes and ideas. Real estate is sensitive to economic conditions, demographics, and interest rates. These are factors to keep in mind if youâre considering adding publicly traded land and building investments to your portfolio.
Specific companies and funds are mentioned in this article for educational purposes only and not as an endorsement.
This article was most recently revised and updated by Debbie CarlsonThis article was most recently revised and updated by David Schepp