media convergence

Introduction
Technological convergence
Industry mergers
Social media
Transmedia storytelling
Media convergence policy

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media convergence

Written by

Terry Flew

Head of postgraduate studies, Creative Industries Faculty, Queensland University of Technology, Queensland, Austl. Author of Understanding Global Media.

Terry Flew

Fact-checked by

Britannica Editors

Encyclopaedia Britannica's editors oversee subject areas in which they have extensive knowledge, whether from years of experience gained by working on that content or via study for an advanced degree....

Britannica Editors

History

media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. It brings together the “three C’s”—computing, communication, and content—and is a direct consequence of the digitization of media content and the popularization of the Internet. Media convergence transforms established industries, services, and work practices and enables entirely new forms of content to emerge. It erodes long-established media industry and content “silos” and increasingly uncouples content from particular devices, which...

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