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Which three areas are brought together by media convergence?
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media convergence
In addition to functioning as a cell phone, Apple's touchscreen iPhone, released in 2007, has a built-in Web browser for viewing Internet content over wireless telephone networks and Wi-Fi connections. The iPhone also can be used as a multimedia playback device for listening to music or viewing videos.
Media convergence is the phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. It brings together the "three C’s," which are:
- Computing
- Communication
- Content
This convergence is a direct result of the digitization of media and the widespread adoption of the Internet. By eroding traditional industry "silos," this process transforms how media is produced, distributed, and consumed, enabling new forms of content and shifting the role of the audience from passive consumers to active participants.1