
Ann Logue (rhymes with vogue) is a writer specializing in business and finance. She is the author of five books on investing, including Hedge Funds for Dummies and Day Trading for Dummies, and publishes a Substack newsletter called “The Whatever Years.”
She has worked for several fintech startups as a consultant, employee, and investor. She has also served as a Fulbright grantee and holds the Chartered Financial Analyst designation.
David Schepp is a veteran financial journalist with more than two decades of experience in financial news editing and reporting for print, digital, and multimedia publications.

For decades, investors looked at each investment opportunity as an independent entity. They analyzed companies on their own merits, not thinking about how each interacted with the financial system.
Then, in 1964, William F. Sharpe introduced the capital asset pricing model (CAPM). Rather than worry about the unique things that affected each company, Sharpe claimed that they canceled out in a diversified portfolio. The only risk investors were compensated for taking was their exposure to the overall market.
The capital asset pricing model itself is a mathematical formula. It has been refined over the years, but the basic concept still holds. It upended Wall Street and earned Sharpe a Nobel Prize in 1990. (The CAPM is also a legacy of modern portfolio theory, developed by economics professor Harry M. Markowitz in 1952.)
Sharpeâs paper, âCapital Asset Prices: A Theory of Market Equilibrium Under Conditions of Risk,â was published in The Journal of Finance in September 1964. It said that stock market returns are a function of market riskânothing else. The CAPM equation is:
R = rf + B ( rm â rf )
Where:

On the graph, rf is the intercept because you can receive that return without taking any risk. The slope of the line is the market risk premium, while beta measures the stockâs sensitivity to market movements.
Sharpe said that public companies face two types of risk. The first is idiosyncratic risk, also known as unique risk or unsystematic risk. This risk is specific to each company. For example, will customers like a new product line? Will the company be able to pass on price increases? What if an executive commits fraud? In a diversified portfolio, Sharpe said, these risks cancel out.
That leaves the other risk: systematic risk, which is also called market risk. This is the risk of being in the financial system, and all companies are exposed to it. For example, if the Federal Reserve adjusts interest rates, all companies are affected in different ways. If the entire market crashes, as it did in 2008, every stock goes down regardless of individual performance.
Because idiosyncratic risks cancel out with diversification, Sharpe said that investors donât receive compensation for taking them. They receive compensation only for the risk of being in the market in the first place.
The capital asset pricing model assumes that investors have two assets available for investment: the risk-free asset and the market portfolio. If you want the same risk as the market, you buy the market portfolio, which would be an index fund.
If you want less risk, you can reduce it by buying Treasury securities, which means youâre essentially lending money to the government at a risk-free rate of return (although, technically, no investment is totally risk-free). If you want more riskâand more returnâthan the market portfolio (index fund), you can borrow money to increase your market exposure (that is, you can buy securities on margin through your brokerage firm). Investors can adjust their risks as their risk preferences change without investing in anything other than the market portfolio.
One of the greatest implications of the CAPM is that diversification can reduce company-specific risk without sacrificing expected returns. A portfolio representing the overall market offers broad exposure without requiring investors to select individual stocks. This finding was one of the drivers of index investing, which has become popular for offering competitive returns at a very low cost.
Still, the model has some problems.
Researchers continue to explore ways to improve and modify the CAPM, but the popularity of index funds shows that the average investor agrees with Sharpe whether they realize it or not. The simple structure of the CAPM allows fund managers and researchers to experiment and find their edge, keeping the model in the financial conversation.