
Allie Grace Garnett is a content marketing professional with a lifelong passion for the written word. She is a Harvard Business School graduate with a professional background in investment finance and engineering.
Doug is a Chartered Alternative Investment Analyst who spent more than 20 years as a derivatives market maker and asset manager before “reincarnating” as a financial media professional a decade ago.
Before joining Britannica, Doug spent nearly six years managing content marketing projects for a dozen clients, including The Ticker Tape, TD Ameritrade’s market news and financial education site for retail investors. He has been a CAIA charter holder since 2006, and also held a Series 3 license during his years as a derivatives specialist.
Doug previously served as Regional Director for the Chicago region of PRMIA, the Professional Risk Managers’ International Association, and he also served as editor of Intelligent Risk, PRMIA’s quarterly member newsletter. He holds a BS from the University of Illinois at Urbana-Champaign and an MBA from Illinois Institute of Technology, Stuart School of Business.

Looking for a logical way to get started with investing? If you only have a few dollars to spare, then you may be interested in micro-investing. With lots of options for automation, plus user-friendly trading platforms, micro-investing can feel like a no-brainerâand the magnitude of the financial benefits might surprise you.
Investing isnât just for rich folks and professionals, especially now that technology enables so many micro-investing apps.
Micro-investing means investing small amounts of money, often on a recurring basis, and typically using an app to automate the process. If your budget is tight or youâre feeling especially risk averse, micro-investing may serve as a viable entry point to building personal wealth. And itâs possible to accumulate invested capital gradually if you start with micro-investing. Here are a few key features of micro-investing.
Micro-investing is defined by making contributions in small dollar amounts. Investments as low as $1 or even just the spare change from everyday purchases can be applied toward micro-investing. Buying fractional shares of stocks may also be classified as micro-investing.
Micro-investing platforms typically charge a fee, which can take many forms:
A core feature of many micro-investing apps is the ability to automate your investments. Recurring investmentsâperhaps using a dollar cost averaging strategyâmay be automatically funded by your bank account, or you can use a roundup feature that automatically âkeeps the changeâ from your credit or debit card purchases. That change from every purchase is applied to your micro-investing strategy.
Micro-investing can provide you with access to a diverse range of investment types, including stocks, bonds, exchange-traded funds (ETFs), and real estate investment trusts (REITs). There are also other ways to diversify your micro-investing approach:
Micro-investing is strongly linked with socially responsible or impact investing. Thatâs because everyone can benefit from low investing thresholds and increased access to capital. Some platforms enable you to direct your micro-investments; for example, you might support low-income entrepreneurs who require little capital to start their microbusinesses.
Many micro-investing apps are loaded with learning tools and information. These educational resources can increase your financial literacy while youâre gaining practical investing experience.
Micro-investing without the support of an app or other platform would be tedious or impossible. You can expect micro-investing apps to provide a user experience thatâs friendly and perhaps even educational and fun.
Micro-investing can be a way to minimize your investing risksâbut that doesnât make it risk free. Your portfolio diversification may be limited, micro-investing platforms can fail, and the ease of micro-investing can encourage impulsive investment decisions.
The process of micro-investing has much in common with investing larger sums. Thatâs because no matter the dollar amount, your investing activities should align with your financial goals.
You can get started with micro-investing using these six steps:
Many micro-investing apps are developed by financial technology (fintech) companies. But traditional brokerage firms and robo-advisors also support micro-investing.
Some of the platforms* that make micro-investing possible include:
Any financial innovation that makes investing accessible to more people is progress. And using your limited funds to invest in social impactâshould you choose that pathâcan help you align your financial and social objectives. But however you invest, make sure to approach micro-investing responsibly by first defining your money priorities and then looking through fund prospectuses and/or company fundamentals. Even small investments can produce outsize returns over time if you start with micro-investing and eventually scale up.
*Specific companies and funds are mentioned in this article for educational purposes only and not as an endorsement.
This article was most recently revised and updated by Allie Grace GarnettThis article was most recently revised and updated by Doug Ashburn