
Brian Lund is a Southern Californiaâbased fintech executive, author, and trader with over 35 years of market experience. He has been a frequent guest on CNBC and his articles have appeared in the Wall Street Journal, Yahoo! Finance, CNN, Traders World magazine, AOLâs Daily Finance, and other domestic and international outlets.
Brian is the author of Trading: The Best of the Best and publishes The Lund Loop, a top-ranked finance newsletter on Substack.
Brian studied business and finance at Orange Coast College and California State University Long Beach.
Doug is a Chartered Alternative Investment Analyst who spent more than 20 years as a derivatives market maker and asset manager before “reincarnating” as a financial media professional a decade ago.
Before joining Britannica, Doug spent nearly six years managing content marketing projects for a dozen clients, including The Ticker Tape, TD Ameritrade’s market news and financial education site for retail investors. He has been a CAIA charter holder since 2006, and also held a Series 3 license during his years as a derivatives specialist.
Doug previously served as Regional Director for the Chicago region of PRMIA, the Professional Risk Managers’ International Association, and he also served as editor of Intelligent Risk, PRMIA’s quarterly member newsletter. He holds a BS from the University of Illinois at Urbana-Champaign and an MBA from Illinois Institute of Technology, Stuart School of Business.

Market timingâtrying to precisely predict and capture market tops and bottomsâis intriguing to many investors. And itâs understandable, as the allure of outsmarting the market to maximize returns can be enticing.
But is it reasonable to think that you can time the market to beat the averages, or is it a foolâs game in which the risks outweigh the potential rewards?
One of the greatest challenges of market timing is the myth of perfect timing. Traders and investors often believe they can predict the precise, optimal moments to enter or exit the market. That belief is bolstered by modern trading platforms that allow you to instantly buy or sell as much as you wishâoften commission freeâwith just a couple clicks or taps.
But the reality is far more complex. Even seasoned investors struggle to consistently time their trades perfectly. The market is influenced by an array of variables, including economic indicators, geopolitical events, and investor sentiment, all of which can change rapidly and unpredictably.
Investors can always find reasons to sell. Economic slowdowns, political turmoil, and unexpected global events often prompt fears of prolonged market declines. However, these fears are frequently overblown. Markets have a remarkable ability to absorb shocks and recover over time. Short-term volatility is a natural part of market behavior, and reacting impulsively to these fluctuations can lead to missed opportunities for long-term gains. Yes, historical data shows that major economic and geopolitical events can cause temporary market downturns. For instance, the 2016 Brexit referendum led to a sharp decline in global markets, with the S&P 500 dropping by 5.3% in just two trading days. However, within a month, the market had recovered all its losses, highlighting the short-lived nature of such downturns. Similarly, the COVID-19 pandemic initially caused the S&P 500 to plunge 34% from Feb. 19 to March 23, 2020, yet it rebounded within five months, eventually reaching new highs (see Figure 1).

Attempting to time the market often results in missed opportunities. Investors who exit the market during downturns may miss subsequent recoveries, leading to regret and frustration. For example, those who sold their investments during the 2008 financial crisis missed out on the bull market that followed. The S&P 500, which bottomed out in March 2009, gained more than 400% in the following decade. Missing out on such recoveries can significantly diminish overall investment returns.
Determining when to reenter the market is another daunting challenge. Once you exit the market, the fear of missing further gains or the anxiety of reentering at the wrong time can paralyze your decision-making. This uncertainty often leads to prolonged periods of staying out of the market, further compounding the negative impact on investment performance. Without a clear strategy for reentry, you risk being caught in a cycle of indecision and missed opportunities.
For a graphic illustration of missed opportunity, see Figure 2. Investors who were out of the market during just a few of its best days saw returns that grossly underperformed those who stayed invested the entire time. Granted, this an oversimplification of investing in the real world, but it serves to highlight the opportunity cost of not being invested.

Diversification and hedging. Rather than attempting to time the market, you might consider diversifying your portfolio across various asset classes. Diversification can help mitigate risks and reduce the impact of market volatility. Noncorrelated assets, such as bonds, real estate, and commodities, can provide stability and act as a hedge against market downturns. By spreading investments across different sectors and asset types, you may end up with a more balanced and resilient portfolio.
Dollar cost averaging. Dollar cost averaging (DCA) is an investment strategy that involves regularly investing a fixed amount of money, regardless of market conditions. This approach reduces the risk of making large investments at inopportune times and helps to smooth out the effects of market volatility. By consistently investing over time, youâll likely benefit from compounding returns and reduce the emotional stress associated with market timing.
Limiting market timing to a small percentage. For those who still wish to engage in market timing, you might want to limit this strategy to a small portion of your overall portfolio, typically no more than 5% to 10%. This allows you to target potential short-term gains without jeopardizing your long-term financial goals. The majority of the portfolio should remain invested in a diversified mix of assets, seeking stability and growth over time.
Although the idea of market timing may appeal to those looking for quick gains, the reality is that itâs fraught with risks and uncertainties. Economic and geopolitical events, although they may have a big impact in the short term, often have limited long-term effects on market performance. Attempting to time the market can lead to missed opportunities, regret, and indecision.
Instead, focus on building a diversified portfolio, employing strategies like dollar cost averaging, and maintaining a long-term perspective. By doing so, you can navigate market fluctuations more effectively and, hopefully, achieve sustained financial success.
This article was most recently revised and updated by Brian LundThis article was most recently revised and updated by Doug Ashburn