
Brian Lund is a Southern Californiaâbased fintech executive, author, and trader with over 35 years of market experience. He has been a frequent guest on CNBC and his articles have appeared in the Wall Street Journal, Yahoo! Finance, CNN, Traders World magazine, AOLâs Daily Finance, and other domestic and international outlets.
Brian is the author of Trading: The Best of the Best and publishes The Lund Loop, a top-ranked finance newsletter on Substack.
Brian studied business and finance at Orange Coast College and California State University Long Beach.
Doug is a Chartered Alternative Investment Analyst who spent more than 20 years as a derivatives market maker and asset manager before “reincarnating” as a financial media professional a decade ago.
Before joining Britannica, Doug spent nearly six years managing content marketing projects for a dozen clients, including The Ticker Tape, TD Ameritrade’s market news and financial education site for retail investors. He has been a CAIA charter holder since 2006, and also held a Series 3 license during his years as a derivatives specialist.
Doug previously served as Regional Director for the Chicago region of PRMIA, the Professional Risk Managers’ International Association, and he also served as editor of Intelligent Risk, PRMIA’s quarterly member newsletter. He holds a BS from the University of Illinois at Urbana-Champaign and an MBA from Illinois Institute of Technology, Stuart School of Business.

With every new type of technology comes both the promise and the reality. Artificial intelligence is no exception to the rule. Not a day goes by when we donât hear about the amazing things it can do, often followed by a list of its drawbacks and limitations. If youâre a trader, youâve likely seen no shortage of claims about what AI can do for your performance and profitability and wondered if the hype is real.
The truth is, AI wonât suddenly turn a losing trader into a profitable trader. But what it can do is help you with the grunt work of trading, including some of the repetitive, time-consuming work leading up to a trade. Think of AI tools powered by large language models (LLMs) as an assistant, one who never sleeps, eats, or takes a bathroom break. One who can help you with idea generation, analysis, information organization, and other administrative tasks.
Brokerage platforms have offered stock screeners for years, allowing traders to filter stocks by criteria such as market capitalization, trading volume, sector, and price. AI takes the concept a step further by letting you describeâin plain languageâthe types of stocks and setups that fit the way you trade. Youâre not asking it for âgood stocksâ to trade, but instead, teaching it to find the best stocks for you, with your style, risk profile, and personality in mind.
Start by giving your LLM a profile. For example, âI am a swing trader looking for stocks that trade at least 2 million shares a day, have above-average volatility, have a history of trending, and are currently in leading sectors.â Or you could say, âIâm only looking for large-cap stocks, but avoid any biotech or pharmaceutical stocks, and make sure the options listed on their shares have enough liquidity for a day trader to easily get in and out of positions.â
Interested in getting AI to help you select chart tools and indicators, but you donât know the terminology? Britannica Money has a whole section dedicated to the âwhat isâ and âhow toâ of technical analysis. Start your technical analysis journey here.
Depending on the AI tool and the market data it can access, the criteria are endless (albeit not new). The power of AI is that you can add, subtract, combine, and experiment at lightning speed, allowing you to build increasingly specific screens much faster than was possible before.
You can instruct AI to use technical studies as additional screens. Maybe you want stocks above their 50- and 200-day moving averages, with a relative strength index (RSI) below 60, or names that have recently pulled back to a rising 21-day exponential moving average. You can also have it scan your charts to identify patterns and formations like cup-and-handle patterns, double bottoms or tops, and bear and bull flags.
Keep adding or removing criteria until youâve narrowed thousands of stocks down to a list that actually fits the way you trade. Once you have your criteria set, you can create a template so future searches can be run with the push of a button, or automated to run on a regular schedule.
A lot of the hype about AI in trading tends to focus on technical analysis. But AI can also act as a research assistant once you have a trade candidate. Here are just some of the things you can put into an LLM:
AI can summarize and evaluate this type of information, but it can also do much more. Instead of asking for an earnings call summary, ask if managementâs guidance has changed from the previous quarter and, if so, how. Has their tone changed? What did they say about profit margins and pricing power? Did analysts push back on any of their answers during the Q&A session? Just as with technical factors, the options are endless.
From administrative assistant to actual agency in executing trades. AI trading agents are here. Should you let one trade for you?
The same process applies when evaluating macro information like Federal Reserve statements, economic data and reports, interest rate data, geopolitical news and events, and government policy and regulatory developments.
Once youâve narrowed down your trade candidates, you can use AI as a virtual sparring partner to challenge your assumptions and game out what could happen if the variables change.
Give it your thesis and then ask challenging questions. What am I overlooking? What assumptions am I making? Whatâs the strongest argument against them? What would invalidate this trade? What upcoming events could change the outcome?
AI can also help you compare scenarios. For example, what might happen to my thesis if interest rates rise? Is the trend still valid if it breaks a particular technical level? What if a companyâs earnings growth were to slow by 25%?
A word of caution: Donât make the mistake of thinking that AI knows the answer, or even that there is a correct answer. LLMs have their own biases, and almost everyone who has used AI knows that it can be confidently wrong. Instead, the goal is to force yourself to defend a trade or thesis before you put money behind it. You are looking for weaknesses in your strategyâthings that can be obscured by short-term enthusiasm or hidden biases.
Perhaps one of the most powerful but least intuitive ways AI can help with your trading is by identifying patterns, both positive and negative, in your own behavior.
Most brokers will let you download your trade history into a spreadsheet that includes entry and exit dates and times as well as position size, both in shares and dollars. Feed this raw data into an LLM and then query it to surface previously undetected patterns.
Whatâs your average hold time? Do you do better with swing tradesâthose held a few days or a weekâor are you more profitable when you stick to day trades? Whatâs the common thread with your winners? Are they more liquid? Are they mostly large-cap? What sectors have you had more success with?
Thereâs no limit to how granular you can get. Imagine prompting, âTake all of my winning trades and see if there is a pattern as to what time of day I enter and what time I exit them.â
And if you keep a trading journal, AI can take your analysis to another level by reading your entries, either through an upload if theyâre digital or a scan if theyâre physical. You could then correlate your winning and losing trades with your mindset, emotional state, or levels of stress and anxiety at the time you placed them.
With a little practice and some refinement, you can even use AI to identify the behavioral tendencies that tend to turn a trader into an ex-trader:
Given the right prompt, and a bit of back-and-forth discussion with your AI assistant, you might learn things about yourself that you couldnât see before.
It would be a clichĂ© to say AI is not a crystal ball. But itâs not a clichĂ© to say that the only limit to how you use it is your imagination. Itâs not a substitute for experience, discipline, or judgment. But it can make many of the things you already do as a trader faster and easier, while helping you see things you might otherwise miss.
Think of AI as another tool in your trading toolbox, one that lets you focus on the actual business of trading. How useful it becomes is up to you.
This article was most recently revised and updated by Brian LundThis article was most recently revised and updated by Doug Ashburn