
Brian Lund is a Southern Californiaâbased fintech executive, author, and trader with over 35 years of market experience. He has been a frequent guest on CNBC and his articles have appeared in the Wall Street Journal, Yahoo! Finance, CNN, Traders World magazine, AOLâs Daily Finance, and other domestic and international outlets.
Brian is the author of Trading: The Best of the Best and publishes The Lund Loop, a top-ranked finance newsletter on Substack.
Brian studied business and finance at Orange Coast College and California State University Long Beach.
Doug is a Chartered Alternative Investment Analyst who spent more than 20 years as a derivatives market maker and asset manager before “reincarnating” as a financial media professional a decade ago.
Before joining Britannica, Doug spent nearly six years managing content marketing projects for a dozen clients, including The Ticker Tape, TD Ameritrade’s market news and financial education site for retail investors. He has been a CAIA charter holder since 2006, and also held a Series 3 license during his years as a derivatives specialist.
Doug previously served as Regional Director for the Chicago region of PRMIA, the Professional Risk Managers’ International Association, and he also served as editor of Intelligent Risk, PRMIA’s quarterly member newsletter. He holds a BS from the University of Illinois at Urbana-Champaign and an MBA from Illinois Institute of Technology, Stuart School of Business.

Investors can buy or sell stocks using a variety of different order types depending on their objectives. For example, the two basic order types are the market order and the limit order. How do you know which one to use?
Investing in the stock marketâor any market, for that matterâis about more than buying and selling. By using certain order types, you may be able to get into (and out of) a position at a better price, all while automating your risk management in hopes of a better nightâs sleep.
Understanding the different order types is especially important for active investors and traders who try to profit from short-term movements in the market.
At the most basic level, order types are specific instructions for how you want to buy or sell stocks or other securities. These orders are placed through your broker, who then transmits them to an exchange where the transaction takes place.
Stocks are bought at the ask price and sold at the bid price. The difference between the two is called the spread. The price where you actually buy or sell a stock is the execution or the fill price.
A market order is designed to execute at the current price for a stockâthe so-called market priceâwhen the order reaches the exchange. These orders are the quickest to fill, but they do not guarantee a specific price.
Suppose you place a market order to buy a stock thatâs trading at $100 in a fast-moving market. In the time between when you place the order and when it executes, the price could increase, causing you to pay more. This change in price is referred to as âslippage.â
In contrast, limit orders are used to buy or sell stocks at a specific price or better, guaranteeing youâll get a minimum execution price.
For example, if XYZ is trading at $51 per share, and you place a limit order to buy it at $50.50, the order will get filled only if the market price drops to $50.50 or less. Similarly, if you wanted to sell XYZ for $51.50 or more, you could place a limit order and set the price at $51.50.
The type of order you choose should be based on specific reasoning for the situation. Here are some examples of when you might want to use a market order and when a limit order might make more sense.
Consider using a market order when:
Consider a limit order when:
Imagine that a stockâs price is dropping as it approaches a support levelâthat is, a specific price point that it has historically had a hard time falling below.
If you already own the stock, and are bearish, you might be concerned that if price breaks below support, selling may increase and the price could drop fast. So when the stock starts to trade below support, you might put in a market order to get out as quickly as possibleâeven though you may experience a small amount of slippage.
These are the basic building blocks of technical analysisâa way of using charts and historical price data to help you find trading opportunities and entry/exit points. Learn about support and resistance here.
On the other hand, if you donât own the stock and are bullish, you might think that support level will hold and it would be a good price to buy. In that case, you could put a limit order in to try and get filled as close to that support level as possible.
A stop order is essentially a market order thatâs in a suspended state. It will be activated only if and when a certain price, the stop price, is hit.
Although stop orders can be used to lock in profit, theyâre also called âstop-lossâ orders because theyâre often employed to prevent a lossâor a bigger lossâon a trade. Some traders call it a âstop-the-bleedingâ order.
A stop order can be used to exit or enter a position.
For example, suppose you bought XYZ at $40 and it went up to $41.50. If you want to ride the rally as far as it will go, but ensure youâll capture at least a $1 profit, you could put in a (sell) stop order at $41. If XYZ trades back down to $41, your stop becomes a market order and will compete with other market orders at that time.
Youâll close your position, but it might not be executed exactly at $41. Youâll get the prevailing bid price at the time the market touches your stop price. So you might be filled at $41, or $40.99, or even a few pennies lower. Most stop orders in liquid stocks get filled within a couple cents of the stop order price, except in extreme circumstances.
What if you donât own XYZ, but want to buy it if it rises above a resistance level at $45? In that case, you could put in a (buy) stop order at $45.05. If the price touches that level it would turn into a market order, but in this case, buying the stock instead of selling it.
Market, limit, and stop orders are basic order types that can help you buy and sell stocks and other securities at optimal prices while also managing risk. There are many other order types, but these three comprise the overwhelming majority of orders, particularly for retail investors.
The choice of order type depends on the specific strategy youâre employing and the goals you wish to achieve. As always, itâs important to consider the potential advantages and disadvantages of each order type when making investment decisions.
As any veteran trader will tell you, itâs no easy feat to nail the absolute high or low price of any given market move. If you place a limit order to try to squeeze out an extra nickel, you might miss a chance. But if you jump too soon with a market order, you might feel like you left money on the table.
The best thing to do is pick your strategy, pick your price objectives, and whatever happens, donât take it personally. It is what it is.
This article was most recently revised and updated by Brian LundThis article was most recently revised and updated by Doug Ashburn