
Brian Lund is a Southern Californiaâbased fintech executive, author, and trader with over 35 years of market experience. He has been a frequent guest on CNBC and his articles have appeared in the Wall Street Journal, Yahoo! Finance, CNN, Traders World magazine, AOLâs Daily Finance, and other domestic and international outlets.
Brian is the author of Trading: The Best of the Best and publishes The Lund Loop, a top-ranked finance newsletter on Substack.
Brian studied business and finance at Orange Coast College and California State University Long Beach.
Doug is a Chartered Alternative Investment Analyst who spent more than 20 years as a derivatives market maker and asset manager before “reincarnating” as a financial media professional a decade ago.
Before joining Britannica, Doug spent nearly six years managing content marketing projects for a dozen clients, including The Ticker Tape, TD Ameritrade’s market news and financial education site for retail investors. He has been a CAIA charter holder since 2006, and also held a Series 3 license during his years as a derivatives specialist.
Doug previously served as Regional Director for the Chicago region of PRMIA, the Professional Risk Managers’ International Association, and he also served as editor of Intelligent Risk, PRMIA’s quarterly member newsletter. He holds a BS from the University of Illinois at Urbana-Champaign and an MBA from Illinois Institute of Technology, Stuart School of Business.

Everybody wants something exclusive. To find out whatâs beyond the velvet rope. What perks and privileges await in the VIP room, and more importantly, how do I get access? Itâs a human story as old as time: Access is the prize, whether or not whatâs behind the gilded door is actually good for us.
For investors, one such prize has traditionally been alternative investments (âaltsâ)âthe kind that have long been reserved for pension funds, endowments, and the ultra-wealthy. Alts include private equity, private credit, real estate, hedge funds, and cryptocurrency.
Thanks to a U.S. Department of Labor (DOL) proposal, everyday investors may soon find these once out-of-reach alternative investments available as options in their 401(k) plans. Whether thatâs a win for the typical investor or a windfall for Wall Street is a very different question.
Technically, alts have never been banned from 401(k) plans. Beginning with the Employee Retirement Income Security Act of 1974 (ERISA), the DOL has given retirement plan sponsors the ability to consider any investment. So why have they been virtually absent from retirement menus for decades? Itâs simple: lawsuits.
Plan sponsors have a strict fiduciary duty to act prudently on behalf of plan participants. In practice, that means adhering a set of core duties, including:
Alternative investmentsâwith their often complex fee structures, lockup periods, and lack of transparency and liquidityâhave traditionally made such fiduciary duties harder to demonstrate. One bad investment outcomeâor one disgruntled employeeâcould land a plan sponsor in an expensive lawsuit. From a business standpoint, the risk wasnât worth the reward.
The DOLâs proposed rule establishes a process-based safe harbor, a framework of sorts that gives plan sponsors legal cover. The rule identifies several factors they must âobjectively, thoroughly, and analytically considerâ when selecting alternative investments:
If they follow the framework, a plan sponsor is presumed to have met their fiduciary duty.
Institutional investors have known for years that public markets are shrinking, as the number of publicly traded companies in the U.S. has declined dramatically over the past two decades. Not only does this mean fewer choices for traditional stock and bond investors, but much of the early-stage wealth creation that used to happen in public markets now occurs long before a company ever lists on a stock exchange.
From stocks and bonds to real estate, alternative investments, and income-generating assets, todayâs investors have more choices than ever. You donât need to become an expert overnight, but understanding the basic building blocksâand how to assess themâcan help you feel more confident making your first move. Visit our Learning Journey for beginning investors (and take the quiz).
So by the time the average investor can buy in, the biggest gains may already be gone.
Large institutional investorsâthink the Harvard endowment, the California Public Employeesâ Retirement System (CalPERS), or major sovereign wealth fundsâhave adapted to this reality by allocating meaningful portions of their portfolios to alternative investments. One reason they can make these investments work is simple: They can afford to wait. Long, illiquid lockup periods that might last a decade or more are manageable when youâre overseeing a portfolio worth billions.
Scale also matters. Big institutions have the leverage to negotiate access to the best fund managers and the best fee structures. They can afford the due diligence, the specialized staff, and the patience that alternative investing demands. For the typical individual investor, none of those advantages come with the package.
With this push to offer alternative investments to the masses, thereâs one question worth asking: Who really benefits?
(Hint: Itâs probably not the individual investor.)
Itâs more likely that Wall Street, always on the lookout for new ways to generate revenue, has its eyes set on the more than $10 trillion currently sitting in 401(k) plansâand the new fees alternative investments could generate.
Buying a mutual fund already means paying fees behind the scenes. Add alternative investments to the mix, and youâre stacking another layerâor twoâon top. You may not see them, but over time, they can quietly eat into returns. Learn more about fund fees and expense ratios.
And that wouldnât be entirely unreasonable. If individual investors were likely to get the same benefits from alternative investments that large institutions do, it might make sense. But will they?
Probably not. The advantages institutions enjoy come down largely to scale. They negotiate directly with fund managers, securing lower fees and access to top-performing funds. Individual 401(k) investors donât have that leverage. Theyâll pay moreâand likely get less.
Just as important, they wonât be investing in alternatives directly. You wonât open your 401(k) dashboard one day and find a private equity fund sitting next to your S&P 500 index fund. Instead, alternative investments will be wrapped inside familiar fund structures, like target-date funds.
That packaging adds another layer of fees and management, which dilutes the very returns that made alternative investments attractive in the first place. You get the complexity and the cost, but potentially not the return.
Although the exclusivity may seem alluring, the typical investor may not see a meaningful benefit from alternative investmentsâespecially after accounting for the added fees and complexity. For most long-term investment objectives, more efficient, lower-cost, and more liquid strategies like dollar cost averaging and allocating to index funds will get the job done.
Experts suggest it may still be years before alternatives make their way into your 401(k). If they do, approach them the way you would any VIP room: with curiosity, a healthy dose of skepticism, and a clear sense of what youâre getting into before you walk through the door.
This article was most recently revised and updated by Brian LundThis article was most recently revised and updated by Doug Ashburn