strategic marketing analysis

economics

Written by

The Information Architects of Encyclopaedia Britannica

Last updated

July 14, 2026

Quick Summary

Strategic marketing analysis is the initial phase of the marketing process. It involves identifying profitable market segments by understanding customer needs and preferences. Companies must determine which customer groups they can best serve, considering factors like cost, performance, and desired features of a product or service. This analysis helps in defining the target audience and tailoring offerings to meet their specific demands. The broader marketing process also includes marketing-mix planning, implementation, and control, with a focus on customer satisfaction and long-term relationships.12

Summary created from Britannica articles using AI. AI can make mistakes, so verify using Britannica articles.

7 Britannica Sources

Ask Britannica AI about this topic

Britannica doesn't have a full article on this topic, so we've curated a list of our relevant coverage.

marketing
Strategic marketing analysis
The aim of marketing in profit-oriented organizations is to meet needs profitably. Companies must therefore first define which needs—and whose needs—they can satisfy. For example, the personal transportation market consists of people who put different values on an automobile’s cost,…
Read More
The aim of marketing in profit-oriented organizations is to meet needs profitably. Companies must therefore first define which needs—and whose needs—they can satisfy. For example, the personal transportation market consists of people who put different values on an automobile’s cost,…
Read More