marginal cost
Quick Summary
In economics, marginal cost is the additional expense incurred to produce one more unit of a good or service. Businesses may lower prices to this cost during slow sales periods, as earning a small profit on a sale is better than no sale at all. For example, if an item costs $1.00 to produce and normally sells for $2.00, a company might sell it for $1.10 if demand is low. This concept is related to the law of diminishing returns, which suggests that increasing one input while keeping others constant will eventually lead to smaller increases in output.1234
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