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Kawaii culture
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Cartoon kawaii character combining a baby dinosaur and unicorn, with pastel rainbow horn, colorful spines, blushing cheeks, and a smiling face on a lavender background. A large pile of Hello Kitty plush toys in various outfits, with a prominent large Hello Kitty in a pink polka-dot dress and bow, at a birthday event display. Two young women in colorful kawaii fashion stand smiling on a Harajuku street in Tokyo, wearing bright clothes, platform shoes, and carrying playful bags and accessories. Bento box with two rice cats decorated with seaweed faces, sausage fish, broccoli, cherry tomatoes, star-shaped carrots, and meatballs arranged in a cute, kawaii style.
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Kawaii culture: Media

Japanese phenomenon
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Images

Kawaii
This cute dinosaur exhibits major features of kawaii characters, including large...
© Alyona Polieva/stock.adobe.com
Hello Kitty dolls
A pile of Hello Kitty dolls at a party celebrating the 45th birthday of the Sanrio...
© Jens Kalaene—picture alliance/Getty Images
Kawaii fashion
Bright colors and cute accessories feature heavily in kawaii fashion, as...
© Onnie A Koski/Getty Images
Kyaraben
The kawaii food trend called kyaraben involves making food into...
© go2spike/stock.adobe.com