Kawaii culture

References & Edit History

Images

Cartoon kawaii character combining a baby dinosaur and unicorn, with pastel rainbow horn, colorful spines, blushing cheeks, and a smiling face on a lavender background.

A large pile of Hello Kitty plush toys in various outfits, with a prominent large Hello Kitty in a pink polka-dot dress and bow, at a birthday event display.

Two young women in colorful kawaii fashion stand smiling on a Harajuku street in Tokyo, wearing bright clothes, platform shoes, and carrying playful bags and accessories.

Bento box with two rice cats decorated with seaweed faces, sausage fish, broccoli, cherry tomatoes, star-shaped carrots, and meatballs arranged in a cute, kawaii style.

Kawaii culture: References & Edit History

More Articles On This Topic

Hello Kitty

Article Contributors

Primary Contributors

Laura Payne
Laura Payne is a freelance writer whose work covers many topics. She is a former Wayne State University linguistics instructor.

Other Encyclopedia Britannica Contributors

Article History

Type	Description	Contributor	Date
	Article title updated for style.	The Editors of Encyclopaedia Britannica	Nov 08, 2026
	New article added.	Teagan Wolter Laura Payne	Apr 16, 2025