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An industrial reseller is a type of middleman in business-to-business (B2B) marketing. These resellers, often functioning as wholesalers or sometimes retailers, distribute industrial goods to other businesses. These businesses can be user customers who utilize the goods in their own operations, original-equipment manufacturers (OEMs) who incorporate the goods into their final products, or even other resellers. Key industries within the business market include manufacturing, construction, mining, and distribution. Transactions in business marketing are often characterized by large magnitudes, with significant financial value and extended production timelines for goods like aircraft.1

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