GFUSA

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GFUSA

American company

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Ann Marie Fudge
Fudge joined GFUSA, Kraft General Foods’ largest operating unit, in 1986 as associate director of strategic planning. She soon moved into marketing positions, where her innovative coupon campaign targeting children boosted Kool-Aid’s flagging sales. As vice president of marketing and development (1989–91) for GFUSA’s Dinners and Enhancers…
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Fudge joined GFUSA, Kraft General Foods’ largest operating unit, in 1986 as associate director of strategic planning. She soon moved into marketing positions, where her innovative coupon campaign targeting children boosted Kool-Aid’s flagging sales. As vice president of marketing and development (1989–91) for GFUSA’s Dinners and Enhancers…
Read More