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Infographic summarizing Super Bowl history with charts and icons showing the teams with the most wins and losses, MVPs by position, most frequent host cities, a U.S. map of host locations, and notable Super Bowl statistics.
Vince Lombardi smiles at reporters, while another man wearing a suit holds the Vince Lombardi Trophy.
The infographic titled “From Sport to Spectacle: The Evolution of the Super Bowl” shows how the Super Bowl has grown since its first game in January 1967 into a major cultural event. At the center, text explains that pregame ceremonies, halftime shows, and commercials now rival the game itself for attention. Charts show ticket prices rising steadily, reaching about $8,000 in 2025 when adjusted for inflation, and advertising costs growing from $40,000 for a 30-second ad in 1967 to about $8 million in 2025. A viewership bar chart shows audiences increasing over time, surpassing 130 million viewers by 2025. Sections describe the evolution of pregame flyovers and military tributes, the coin toss tradition, and halftime entertainment shifting from marching bands to major pop concerts, with notable moments like Michael Jackson's 1993 show and Kendrick Lamar's record-setting 2025 performance. A food section highlights Super Bowl consumption, including beer, chicken wings, and rising avocado use for guacamole. Bart Starr of the Green Bay Packers, wearing a number 15 jersey and yellow helmet, prepares to throw a football during Super Bowl I. Super Bowl game results Super Bowl champions
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Serena Williams poses with the Daphne Akhurst Trophy after winning the Women's Singles final against Venus Williams of the United States on day 13 of the 2017 Australian Open at Melbourne Park on January 28, 2017 in Melbourne, Australia. (tennis, sports)
Great Moments in Sports Quiz
(Left) Ball of predictions with answers to questions based on the Magic 8 Ball; (right): Rubik's Cube. (toys)
The Dating Game: Which Came First?
Cricket bat and ball. cricket sport of cricket.Homepage blog 2011, arts and entertainment, history and society, sports and games athletics
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Assorted sports balls including a basketball, football, soccer ball, tennis ball, baseball and others.
American Sports Nicknames
ARLINGTON, TX - DECEMBER 16: Tony Romo #9 of the Dallas Cowboys at Cowboys Stadium on December 16, 2012 in Arlington, Texas. Playing against the Pittsburgh Steelers
Super Bowl Quiz
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Super Bowl: Media

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Videos

The History of the Super Bowl
We've been playing the “big game” since 1967.
Video: Encyclopædia Britannica, Inc.

Images

Analysis of Super Bowl game results
Infographic showing an analysis of the game results for all the Super Bowls. Highlighted...
Encyclopædia Britannica, Inc./Kenny Chmielewski
Evolution of off-the-field Super Bowl traditions
Infographic showing trends in non-game Super Bowl traditions, which includes the...
Encyclopædia Britannica, Inc.
Bart Starr
Quarterback Bart Starr of the Green Bay Packers dropping back to throw a pass during...
© Focus On Sport/Getty Images
Super Bowl game results
Game results for the first fifty Super Bowls. Competing teams, contest dates, scores,...
Encyclopædia Britannica, Inc.

Interactives

Super Bowl champions
Encyclopædia Britannica, Inc./Kenny Chmielewski
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