While Super Bowl rings are unique to each winning team, they share certain similarities. Most notably, rings have become increasingly ornate, and they are filled with symbolism. For example, the ring for the New England Patriots after their victory in Super Bowl LI (2017) featured 283 diamonds, a reference to the team’s comeback from a 28–3 deficit against the Atlanta Falcons. By contrast, members of the Green Bay Packers team that won Super Bowl I (1967) received a relatively simple gold ring with only one diamond.
Because each team has a different ring, manufacturing costs vary, but typically range from $30,000 to $50,000 per ring. Although the rings are provided at no cost to players, coaches, and owners, fans and collectors typically purchase them at considerable cost. On the open market, rings tend to sell in the low six digits, though the prices range based on the identity of the original owner and the significance of the Super Bowl win, among other factors. In 2025 Plaxico Burress, a receiver for the New York Giants who caught the game-winning touchdown pass in Super Bowl XLII (2008), sold his ring for just over $280,000. Exceptionally high prices have also been achieved in charity auctions. In 2020 Patriots owner Robert Kraft sold the ring from Super Bowl LI for more than $1 million at a benefit event.