
Doug is a Chartered Alternative Investment Analyst who spent more than 20 years as a derivatives market maker and asset manager before “reincarnating” as a financial media professional a decade ago.
Before joining Britannica, Doug spent nearly six years managing content marketing projects for a dozen clients, including The Ticker Tape, TD Ameritrade’s market news and financial education site for retail investors. He has been a CAIA charter holder since 2006, and also held a Series 3 license during his years as a derivatives specialist.
Doug previously served as Regional Director for the Chicago region of PRMIA, the Professional Risk Managers’ International Association, and he also served as editor of Intelligent Risk, PRMIA’s quarterly member newsletter. He holds a BS from the University of Illinois at Urbana-Champaign and an MBA from Illinois Institute of Technology, Stuart School of Business.
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The price-to-book ratio (P/B) compares a companyâs market value with its book value per share, drawn from the balance sheet. It shows whether the market is valuing a company above, below, or in line with the worth of its reported assets.
P/B="price" per share Ă· book value per share
Book value equals total assets minus total liabilities, divided by the number of shares outstanding. For example, if a companyâs book value per share is $50 and the stock trades at $100, its P/B ratio is (100 Ă· 50) = 2. In this case, investors are paying $2 for each dollar of net assets the company reports.
Book value reflects the net worth of a company as recorded on its balance sheet. It includes assets such as cash, receivables, inventory, property, and equipment, less what the company owes. But it often leaves out or underrepresents intangiblesâbrand reputation, patents, customer loyalty, and other factors that donât show up cleanly on a balance sheet.
Thatâs why some industries, such as banks or insurance companies with substantial tangible assets (e.g., cash held in bank accounts and insurance premiums reserved against potential claims), lend themselves to P/B analysis. Stocks in other sectors, like technology or communication services, may look perpetually expensive on a P/B basis, because much of their value is tied up in intangible assets. But, in general:
The price-to-book (P/B) ratio is just one of the many fundamental indicators that analysts and investors use to gauge value. Learn how the P/E, P/B, PEG, and others compare in Britannica Moneyâs guide to financial ratios.
But again, what counts as âfairâ depends heavily on the industry. A P/B of 0.8 might look cheap for a bank with tangible assets, but it could raise red flags about loan quality. Meanwhile, a software company might trade at P/B multiples well above 5 without being considered overpriced, because its real value lies in intellectual property and growth prospects.
Because P/B relies on internal accounting measures, results can vary depending on how a company values and reports its assets. Companies with large tangible asset bases may see their ratios move with changes in how those assets are valued, while businesses built on intangiblesâlike technology or servicesâoften look perpetually expensive.
Even with those limits, P/B remains a staple in deep-value (and contrarian) investing. The ratio gives investors a sense of how much of a premiumâor discountâthe market is placing on the companyâs net assets. A low P/B can flag potential bargains, while a high P/B can reflect strong expectationsâbut also warn that investors are paying far more than the balance sheet suggests the company is worth. Pairing P/B with liquidity measures such as the current ratio or quick ratio can give a fuller picture of financial health.
This article was most recently revised and updated by Doug Ashburn