
David Schepp is a veteran financial journalist with more than two decades of experience in financial news editing and reporting for print, digital, and multimedia publications.
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Editorâs note: This article first appeared in Money Matters, a newsletter from Britannica Money, on August 2, 2026.

If youâve ever looked up a home on Zillow, your eyes were probably drawn to its Zestimate, a snapshot of what a home might be worth. A Zestimate can look oddly preciseâfor example, $428,213âmaking it easy to assume that itâs accurate.
If youâre a homeowner, you may have been surprised by just how much your homeâs value has increased in recent years. Zillowâs estimate may reinforce that impression, but the number may not be as exact as it looks.
A Zestimate isnât an appraisal or a professional opinion. Itâs Zillowâs estimate of what a home might sell for today, generated by a computer model rather than a person. The company says the estimate is based on millions of pieces of data, including public records, recent sales, tax assessments, information from active listings, and details that homeowners provide.
Like any estimate, though, itâs only as good as the information behind it. If records are incomplete, outdated, or simply wrong, the Zestimate can be affected. Zillow acknowledges these limitations in its regulatory filings, noting that poor data quality and revisions to its valuation models can produce unexpected results.
The estimates also tend to be more accurate for homes that are actively listed for sale than for those that arenât. Thatâs because a newly listed home brings with it fresh information, including the asking price, updated property details, photos, and other listing data that Zillowâs model can incorporate quickly.
Off-market homes often come with less reliable information. Recent sales may not exist, and basic property information may be incomplete, outdated, or incorrect.
Thatâs why a Zestimate is best viewed as a starting point, not the final word on what a home is worth.
The median error rate for off-market homes, compared with 1.8% for homes listed for sale, according to Zillow. For a $500,000 home, a 7.2% error amounts to about $36,000.
A Zestimate draws on public records, listing data, tax information, homeowner updates, and other sources. The model can only evaluate the information it has. Poor data quality can affect the estimates it produces. Junk in, junk out, as the saying goes.
When the information behind a Zestimate is incomplete or incorrect, homeowners sometimes dispute the result, a possibility Zillow has disclosed in its filings.
Iâve seen firsthand how data issues can play out after noticing Zillow had two separate listings for my home, one of them with the wrong ZIP code. I reported the problem and was later told the listings had been merged (though both continue to appear).
When I asked Zillow about the issue while reporting this article, the company said one possible explanation is that it may still be receiving county parcel data that supports more than one property record for the same address.
Whether or not the duplicate listing affected my Zestimate isnât the point. The episode illustrates a simple reality: An automated estimate is only as reliable as the information behind it.
A Zestimate estimates a homeâs market value, but itâs only one measure. Itâs often confused with three other numbers that play different roles in buying, selling, and owning a home:
A Zestimate can be a helpful reference, but it shouldnât be the only factor when youâre making decisions that depend on your homeâs value.
My own experience with Zillowâs Zestimate showed me just how important complete, high-quality data are to producing a reliable estimate. But even the best estimate isnât the final answer. Ultimately, your home is worth what a buyer is willing to pay for it.