How did Skrillex help popularize dubstep?

Skrillex played a pivotal role in the mainstream rise of dubstep during the early 2010s by helping to integrate the genre into the broader "EDM" movement.1

As electronic dance music surged in popularity across the United States, it became categorized under the umbrella term "EDM," which encompassed various styles ranging from big-room house to bass-heavy genres. Skrillex was instrumental in bringing dubstep—characterized by its prominent bass lines and syncopated drum patterns—into this stadium-filling wave of music, effectively moving the genre beyond specialist circles and into the wider public consciousness.12