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How did David Guetta’s work with the Black Eyed Peas help bring dance-music production into pop music?
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electronic dance music
A DJ performing before a crowd.
David Guetta’s work with the Black Eyed Peas was a significant factor in the surge of electronic dance music (EDM) popularity in the United States during the late 2000s. Specifically, his production on their 2009 hit "I Gotta Feeling" helped integrate dance-music production techniques into the mainstream pop and hip-hop landscapes.1
By applying these electronic production styles to a commercially successful pop track, Guetta helped bridge the gap between specialist dance circles and the wider music-buying public. This trend, alongside other influences like the Daft Punk world tour, contributed to the normalization of dance-music aesthetics in popular radio and stadium-filling performances by the end of the decade.1