utility measure

…in a series of “utility functions.” A utility function (an equation similar to the production function) shows that the pleasure or satisfaction households derive from consumption will depend on the products they purchase and on how they consume these products. Utility functions provide a general description of the household’s…

…was possible to define a utility function for such decision makers that would reflect their preferences. In essence, a utility function assigns a number to each player’s alternatives to convey their relative attractiveness. Maximizing someone’s expected utility automatically determines a player’s most preferred option. In recent years, however, some doubt…