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tradwife
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Housewife, circa 1955 A hand holds a smartphone displaying the Ballerina Farm Instagram page, showing a grid of lifestyle and farming images from influencer Hannah Neeleman. Four copies of the novel Yesteryear by Caro Claire Burke are stacked on display at Belmont Books, with the cover featuring a rural landscape at sunset.
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Housewife, circa 1955
Housewife, circa 1955 In an advertisement for Campbell's Soup, a woman is seen making dinner.

tradwife

The social media trend is retro and aspirational, but is it attainable?
Written by
Jordana Rosenfeld
Jordana Rosenfeld is a copy editor at Encyclopaedia Britannica.
Jordana Rosenfeld
Fact-checked by
Britannica Editors
Encyclopaedia Britannica's editors oversee subject areas in which they have extensive knowledge, whether from years of experience gained by working on that content or via study for an advanced degree....
Britannica Editors
Last updated
•History

Tradwife is a term for a married woman who embraces traditional gender roles and values and tends to share the details of her life on social media. The term, a combination of “traditional” and “wife,” originated in the 2010s and gained prominence around the COVID-19 pandemic, as people increasingly focused on life at home. The tradwife trend is controversial in that it is seen by some as a rejection of feminism and a reversion to...

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