soft asset

References

soft asset

finance

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accounting
Problems of measurement and the limitations of financial reporting
…assigning value to so-called “soft” assets such as brand image, corporate reputation, goodwill, and human capital. These can be among the most valuable assets controlled by the entity, yet they might be undervalued or ignored altogether under current practices.
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…assigning value to so-called “soft” assets such as brand image, corporate reputation, goodwill, and human capital. These can be among the most valuable assets controlled by the entity, yet they might be undervalued or ignored altogether under current practices.
Read More