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Learn about this topic in these articles:

  • A.C. Nielsen

    A “share,” by contrast, denotes what percentage of all the viewers watching television at a particular time tuned in to a particular program; a 30 share means that 30 percent of the viewing audience watched that program.

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    A “share,” by contrast, denotes what percentage of all the viewers watching television at a particular time tuned in to a particular program; a 30 share means that 30 percent of the viewing audience watched that program.

    Read More