ready-to-wear
Quick Summary
Ready-to-wear (RTW), also known as prêt-à-porter, refers to clothing that is mass-produced in standard sizes and sold in finished condition, as opposed to being custom-made for an individual. This contrasts with haute couture, which is high fashion created by designers for specific clients.12
The fashion industry, a global enterprise, encompasses the design, manufacturing, marketing, and sale of all types of apparel. Historically, clothing was handmade, but the advent of technologies like the sewing machine and the factory system led to mass production. Today, fashion is a globalized industry where clothes are often designed in one country, manufactured in another, and sold worldwide. The industry includes raw material production, garment manufacturing, retail sales, and promotion.3
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