radionovela

>radionovelas, 15-minute radio segments that were first broadcast in the 1930s. In the 1950s, similar programming debuted on television in 30-minute segments that were later extended to a full hour. Traditionally geared toward housewives, these early programs were usually broadcast during the day, and their…

At the same time, the radionovela (“soap opera”), a format that would greatly expand with television, got its start. Only in the 1940s were regulations loosened sufficiently to allow use of imported programs and recorded music. It was during this decade that Emilio Azcárraga became the central figure in Mexican…