private-brand product

A private-brand product, also known as an own-brand or private label, is a product manufactured for a specific retailer and sold under that retailer's name. This contrasts with national brands, which are produced and marketed by a manufacturer and sold in many different stores. Private brands allow retailers to offer unique products, potentially at a lower price point, and build customer loyalty directly to their store. The concept of branding itself dates back thousands of years, with producers marking their goods for identification. The use of brand names to denote manufacturers became more common in Europe during the late Middle Ages and evolved significantly with industrialization and mass media.123