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Prima facie duties are a concept in deontological ethics, a moral philosophy that emphasizes duties and rules. Developed by philosopher W.D. Ross, this approach suggests that we have several fundamental duties, such as fidelity, reparation, gratitude, beneficence, nonmaleficence, and self-improvement.12

These duties are considered "prima facie," meaning they are binding at first glance. However, they are not absolute. In situations where duties conflict, one prima facie duty may override another, and the decision of which duty is more stringent in a particular circumstance relies on intuition. This contrasts with consequentialist ethics, which judges the morality of an action based on its outcomes.123

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