matchmaking

Matchmaking is the act of arranging or promoting a marriage, often involving active effort to bring two unmarried individuals together. This social custom is a way to facilitate unions, and in societies where marriages are arranged by families, a matchmaker often acts as an intermediary to ensure a satisfactory outcome for both families. While the term can also refer to arranging sports matches, its primary social context relates to bringing people together for marriage. Marriage itself is a legally and socially recognized union that fulfills various personal and societal functions, including companionship, economic cooperation, and the procreation and socialization of children.123