marketing-mix planning

business

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June 30, 2026

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Marketing-mix planning is a crucial element of the overall marketing process. After a company develops its strategy, it must determine the most effective tactics to achieve its goals. This involves creating a "marketing mix" composed of four key components: product, price, place, and promotion.123

Product: This refers to the goods or services offered, including their features, packaging, and branding.12
Price: This encompasses the cost of the product or service.1
Place: This relates to where and how the product or service is made available to customers.1
Promotion: This includes all communication efforts to market the product or service, such as advertising and sales promotion.13

The goal of marketing-mix planning is to assemble these elements into a cohesive strategy that effectively meets the needs of the targeted customer base.1

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Marketing-mix planning
Having developed a strategy, a company must then decide which tactics will be most effective in achieving strategy goals. Tactical marketing involves creating a marketing mix of four components—product, price, place, promotion—that fulfills the strategy for the targeted set of customer needs.
Read More
Having developed a strategy, a company must then decide which tactics will be most effective in achieving strategy goals. Tactical marketing involves creating a marketing mix of four components—product, price, place, promotion—that fulfills the strategy for the targeted set of customer needs.
Read More