market-share analysis

business

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Last updated

June 30, 2026

Quick Summary

Market-share analysis is a business tool used to determine a company's portion of the total sales within a specific market. It involves comparing a company's sales figures to those of its competitors or the overall market sales. This analysis helps businesses understand their competitive standing and identify areas for improvement. It is one of several methods used in marketing control to evaluate the effectiveness of a company's strategies and ensure objectives are being met.12

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Herfindahl-Hirschman index
…market and s_n denotes the market share of the nth firm. Higher values of the index indicate higher market concentration and monopoly power as well as decreased competitiveness. For example, if there is only one firm in a market with 100 percent market share, then the value of the index…
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…market and s_n denotes the market share of the nth firm. Higher values of the index indicate higher market concentration and monopoly power as well as decreased competitiveness. For example, if there is only one firm in a market with 100 percent market share, then the value of the index…
Read More

marketing
Annual-plan control
A second tool is market-share analysis, which compares a company’s sales with those of its competitors. Companies can express their market share in a number of ways, by comparing their own sales to total market sales, sales within the market segment, or sales of the segment’s top competitors. Third,…
Read More
A second tool is market-share analysis, which compares a company’s sales with those of its competitors. Companies can express their market share in a number of ways, by comparing their own sales to total market sales, sales within the market segment, or sales of the segment’s top competitors. Third,…
Read More