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homophily
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homophily

sociology
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Learn about this topic in these articles:

  • news aggregator
    / Media theory

    …on journalism is that of homophily. Homophily, literally "love of sameness," is a sociological theory that similar individuals will move toward each other and act in a similar manner. Coined in 1954 by social scientists Paul Lazarsfeld and Robert Merton, the idea of homophily has been expanded by evolving media…

    Read More

    …on journalism is that of homophily. Homophily, literally "love of sameness," is a sociological theory that similar individuals will move toward each other and act in a similar manner. Coined in 1954 by social scientists Paul Lazarsfeld and Robert Merton, the idea of homophily has been expanded by evolving media…

    Read More