full-service wholesaler

A full-service wholesaler is a type of merchant wholesaler that buys goods in large quantities from manufacturers and then resells them to retailers or other businesses. These wholesalers typically handle significant sales volumes and offer a comprehensive suite of services to their customers. These services can include maintaining inventories, operating warehouses, providing credit, employing sales staff to assist customers, and delivering goods directly to buyers.1

Full-service wholesalers are crucial in the distribution channel, bridging the gap between manufacturers and retailers. They often carry a wide variety of merchandise, such as groceries, or specialize in a narrow range of products like coffee and tea. This model became particularly advantageous with the rise of mass production, allowing manufacturers to reach a broad market without direct engagement with numerous retailers.12