flash mob

technology and sociology

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Last updated

July 20, 2026

Quick Summary

A flash mob is a group of people who are organized, often through digital communication like email or text messages, to gather at a specific place and time for a particular action before quickly dispersing. The term "flash mob" first appeared in 2003.1

The Internet has played a significant role in the rise of such organized gatherings, sometimes referred to as "smart mobs". Technologies like email and instant messaging allow for rapid communication, enabling the quick assembly of groups for various purposes, including protests, spontaneous performances, or even shopping events. This ability to mobilize large numbers of people swiftly is a key characteristic enabled by modern communication technology.2

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Internet
Instant broadcast communication
“Flash mobs”—groups of strangers who are mobilized on short notice via websites, online discussion groups, or e-mail distribution lists—often take part in bizarre though usually harmless activities in public places, such as engaging in mass free-for-alls around the world on Pillow Fight Day.)
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“Flash mobs”—groups of strangers who are mobilized on short notice via websites, online discussion groups, or e-mail distribution lists—often take part in bizarre though usually harmless activities in public places, such as engaging in mass free-for-alls around the world on Pillow Fight Day.)
Read More