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Samoa had no flags before Europeans arrived in the early 18th century, and the history of Samoan national flags in the 19th century is complex and not fully documented. In 1899 Great Britain, Germany, and the United States agreed to partition Samoa. The U.S. flag was officially hoisted over American Samoa on April 17, 1900, and remained the sole official flag for the next 60 years. Local government gradually developed and expanded to involve an increasing proportion of the Samoan population. As a result, the idea of a local flag was first discussed in the 1950s. Local leaders and the U.S. Army Institute of Heraldry created the current flag based on ideas submitted by the Samoan populace. It became official on April 27, 1960, the day the first constitution of American Samoa went into effect and the 60th anniversary of the first hoisting of the U.S. flag in Samoa.

The red, white, and blue on the flag are traditional colours in both Samoa and the United States. The eagle on the fly holds in its talons two traditional Samoan emblems, a fly whisk (fue) and a war club (uatogi). The former symbolizes the wisdom of Samoa’s traditional chiefs, and the latter represents the power of the state.