customer

business

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Last updated

June 25, 2026

Quick Summary

A customer is a person or entity that buys products or services from a business. Businesses interact with customers through marketing, which involves understanding customer needs and developing strategies to meet them. This can include product development, pricing, distribution, and customer service.123

There are two main categories of customers:
* Consumer customers: Individuals who buy goods and services for personal use.4
* Business customers: Organizations that purchase products or services to use in the production of other goods or for their own operations.4

Businesses often use target marketing to focus on specific groups of customers with similar needs and preferences, aiming for greater efficiency in their marketing and communication efforts.2

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marketing
The marketing actors
…be divided into three groups: customers, distributors, and facilitators. In addition to interacting with one another, these groups must interact within a business environment that is affected by a variety of forces, including governmental, economic, and social influences.
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…be divided into three groups: customers, distributors, and facilitators. In addition to interacting with one another, these groups must interact within a business environment that is affected by a variety of forces, including governmental, economic, and social influences.
Read More