convenience good

economics

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Last updated

June 24, 2026

Quick Summary

In economics, convenience goods are items that consumers purchase frequently, immediately, and with minimal effort. These goods are often bought out of habit or impulse, such as everyday staples like soap, newspapers, or candy. They are typically found in readily accessible stores and are often displayed near checkout counters to encourage quick decisions.12

An example of a convenience good is an umbrella purchased during a sudden downpour, which is considered an "emergency good" due to its urgent need and wide availability. This contrasts with "shopping goods," which consumers typically compare for price, quality, and style before purchasing.13

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Convenience goods
Convenience goods are those that the customer purchases frequently, immediately, and with minimum effort. Soaps and newspapers are considered convenience goods, as are common staples like ketchup or pasta. Convenience-goods purchasing is usually based on habitual behaviour, where the consumer will routinely purchase…
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Convenience goods are those that the customer purchases frequently, immediately, and with minimum effort. Soaps and newspapers are considered convenience goods, as are common staples like ketchup or pasta. Convenience-goods purchasing is usually based on habitual behaviour, where the consumer will routinely purchase…
Read More