buyer

The term "buyer" refers to a purchaser. In a business context, "business customers" or "industrial customers" purchase products or services to use in the production of other goods. This is also known as business-to-business (B2B) commerce, which focuses on transactions between companies rather than between a business and a consumer.12345

Business markets typically have fewer, larger buyers compared to consumer markets, leading to closer buyer-seller relationships. Demand in these markets is derived from consumer demand, making it more volatile. Business buyers are often professional purchasers skilled in negotiation and efficiency, with multiple individuals within a company influencing the buying process. The business buying process is usually problem-driven, systematic, and involves significant documentation.36