business customer

B2B, or business-to-business, refers to transactions between companies rather than between a company and an individual consumer. Business customers purchase goods and services to use in the production of other products or for organizational use.12

Key characteristics of business customers include:
* Fewer, larger buyers: Markets tend to have fewer but larger buyers compared to consumer markets, leading to closer relationships.2
* Derived demand: Demand for business goods is driven by the demand for consumer goods, making it more volatile.2
* Professional purchasers: Buyers are often skilled negotiators focused on efficiency and cost-effectiveness.2
* Problem-driven buying: Purchases are typically initiated to solve a problem or improve profitability, rather than being purely need-driven.2
* Influences: Decisions can be influenced by economic, organizational, and interpersonal factors within the business.3