branding

Packaging and branding are also substantial components in the marketing of a product. Packaging in some instances may be as simple as customers in France carrying long loaves of unwrapped bread or small produce dealers in Italy wrapping vegetables in newspapers or placing them…

…includes the concept of “branding,” a strategy that closely links a product name with a product in the hope of engendering “brand” loyalty in the consumer, and a distinctive style that bore his personal stamp—among his notable ads were those for Hathaway shirts, featuring a distinguished-looking man with an…