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Why did Aphrodite receive the golden apple in the judgment of Paris?

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In the legend of the judgment of Paris, Aphrodite received the golden apple because she offered Paris a bribe that he found more compelling than those offered by her rivals, Hera and Athena.12

While Hera promised him kingly power and Athena offered him military might, Aphrodite promised to help him win the love of Helen of Troy, who was considered the most beautiful woman in the world. By choosing Aphrodite, Paris secured her assistance in his pursuit of Helen, an act that ultimately served as the catalyst for the Trojan War.231