Where Did Our Love Go

Beginning with “Where Did Our Love Go” (1964) and continuing through “In and Out of Love” (1967), the trio wrote and produced more than a dozen American top ten singles for the Supremes. Dozier’s forte was melodies, Eddie Holland’s was lyrics, and Brian Holland’s was producing. Leaving…

…to record—the Holland-Dozier-Holland-written track “Where Did Our Love Go?” (1964), which proved to be a huge hit for the then-struggling Supremes. As Motown’s business objectives changed, support for the Marvelettes waned, and the group drifted apart in the late 1960s.

… that scored number-one hits with “Where Did Our Love Go,” “Baby Love,” “Come See About Me” (all 1964), “Stop! In the Name of Love,” “Back in My Arms Again,” “I Hear a Symphony” (all 1965), and “You Can’t Hurry Love” (1966). Not only were they the second most successful singing…

…first number one single with “Where Did Our Love Go.” Embellishing Ross’s precise breathy phrasing with chiming bells and a subdued rhythm section gave the Supremes an intentional lack of identifiable ethnicity. Not really sounding “white” or stereotypically “Black,” hit singles like “Baby Love” and “Come See About Me” (both…