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Trump: The Art of the Deal
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Trump: The Art of the Deal

work by Trump and Schwartz
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Trump: The Art of the Deal is a 1987 book co-authored by Donald Trump and Tony Schwartz. The book details Trump's real estate dealings and business strategies during the 1980s, focusing on his rise in New York City and Atlantic City. It offers insights into his approach to negotiation, marketing, and deal-making, presenting him as a shrewd and successful businessman. Tony Schwartz, the co-author, was known for his work in media and advertising, including the influential "Daisy ad" for Lyndon Johnson's 1964 presidential campaign. The book became a bestseller and contributed significantly to Trump's public image as a self-made tycoon.12

Summary created from Britannica articles using AI. AI can make mistakes, so verify using Britannica articles.
3 Britannica Sources
  1. Donald Trump - Early life and business career
  2. Tony Schwartz: Top Questions
  3. Donald Trump: Top Questions

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