Times New Roman

…remembered for his design of Times New Roman, later called the most successful new typeface of the first half of the 20th century.

…upon his stonecut letters; and Times New Roman, designed by Morison himself for The Times (London), whose staff he joined in 1930. The last has been called the most successful type design of the 20th century, a result of its economy and legibility when used on high-speed presses.