The Kraft Music Hall
Quick Summary
The Kraft Music Hall was an American radio variety show that aired during the Golden Age of American radio, roughly from 1930 to 1955. These programs typically featured a singing host, guest stars, and comedy sketches, often including popular dance orchestras.1
The show is indelibly associated with Bing Crosby, who hosted it for a decade starting in 1936. Crosby's easygoing style and comedic talent made him a beloved entertainer. Later, Al Jolson hosted The Kraft Music Hall from 1947 to 1949. Advertising agencies played a significant role in creating and supervising these programs, with the Kraft food company's agency, J. Walter Thompson, hiring talent and staff for Crosby's tenure.12
Ask Britannica AI about this topic
Britannica doesn't have a full article on this topic, so we've curated a list of our relevant coverage.
radioThe role of advertising…Crosby’s tenure as host of The Kraft Music Hall, the talent and staff were hired by the Kraft food company’s advertising firm, the J. Walter Thompson agency. The networks merely provided the airtime and studio facilities. Some of the more creative radio talents functioned as their own producers, receiving a…
Read More…Crosby’s tenure as host of The Kraft Music Hall, the talent and staff were hired by the Kraft food company’s advertising firm, the J. Walter Thompson agency. The networks merely provided the airtime and studio facilities. Some of the more creative radio talents functioned as their own producers, receiving a…
Read More- radioVariety shows
…took over as host of The Kraft Music Hall from October 1947 through May 1949. That series, however, is indelibly associated with Bing Crosby, who hosted it for a decade beginning in 1936. Crosby had already become a top star of recordings and had made several successful movies, but his…
Read More…took over as host of The Kraft Music Hall from October 1947 through May 1949. That series, however, is indelibly associated with Bing Crosby, who hosted it for a decade beginning in 1936. Crosby had already become a top star of recordings and had made several successful movies, but his…
Read More