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The $64,000 Question

American television program

Quick Summary

"The $64,000 Question" was an American television quiz show that premiered in 1955. It was known for its high stakes, offering a top prize of $64,000, a significant increase from the $64 prize on its radio predecessor, "Take It or Leave It". The show's popularity surged, marking the beginning of an era of big-money quiz shows on television.1

However, the show, along with others of its kind, was embroiled in a scandal in 1958 when it was revealed that producers were rigging the outcomes to ensure more engaging contestants won. This led to investigations and a decline in the popularity of such high-stakes quiz shows. The term "$64,000 question" itself has become an idiom for a crucial question that gets to the heart of a complex issue.123

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