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Stiff Records was a British independent record label founded in 1976 by Jake Riviera and Dave Robinson. Initially intended to record pub rock, it found success with the punk movement, releasing the first punk record by the Damned. However, Stiff's house style was more influenced by marketing and graphic design than by anarchic punk philosophies. The label pioneered the do-it-yourself independent label boom in Britain, but its marketing strategies were eventually adopted by major labels, contributing to Stiff's decline in the late 1980s.1

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